12.05.2026 Branding, Packaging, Visual identity
SORBET Endlessly Fruity
A new premium fruit ice cream brand for Ledo and Frikom was created as part of the Design By People workshops, held at the Sonda Creative Center
A new premium fruit ice cream brand for Ledo and Frikom was created as part of the Design By People workshops, held at the Sonda Creative Center
Since it represents the perfect harmony of pistachio and forest fruits, we named it Harmony, and in addition to the freezer shelves, we also placed it in a fairy-tale forest environment.
How many rules have we broken for the King’s new #breaKINGrules campaign in order to make it reappear in a new guise? A lot 🙂
Many world classics originated when something well-known was deprived of some of its unimaginable parts theretofore. All because of the desire for freedom… And here is what King Classic has to do with it
Packaging design and promo campaign for the new King ice cream in a cup